Metalytics
AI Analytics Platform
A brand and product system that makes complex AI analytics feel clear, structured, and trustworthy.
Kailuen Design
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01 - Brand Object
Fig. 01 / Mascot / Primary Pose
01 - Brand Object
Fig. 01 / Mascot / Primary Pose
01 - Brand Object
KevinKailuenDesign
Fig. 01 / Mascot / Primary Pose
Head · Torso · Leg Module · Arm Modules
Scale Ref. 1:1
Digital product design, brand systems, and interfaces built through structure, craft, and clarity.
02 - Selected Work
06 Projects / Inventory
02 - Selected Work
Selected Work
Documentation → Artifact
A selection of projects across product, brand, and interface design.
Work Pose / Inventory
02Restricted Preview
HumanLayer
- Product Design
- Brand Design
- Design Systems
Engineering Platform
A brand and interface system for engineers navigating complex AI development workflows.
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03Restricted Preview
LA Fitness
- Product Design
- UX Design
- User Research
Mobile App Redesign
A mobile app redesign that simplifies core member tasks, navigation, and everyday gym interactions.
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04Restricted Preview
Montalvo
- Brand Design
- Art Direction
- Web Design
Premium Tailor Identity
A visual identity and website direction expressing tailoring craft through proportion, typography, and restraint.
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05Restricted Preview
Dreamwell
- Brand Design
- Visual Identity
- Art Direction
Lifestyle Brand
A lifestyle identity system that balances everyday comfort with structure, warmth, and visual calm.
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06Restricted Preview
Suavacito Boxing
- Brand Design
- Visual Identity
- Art Direction
Fitness Brand
A boxing and fitness identity built around community, disciplined movement, and direct visual energy.
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Project Index06 Selected / 10 Total
View More Work03 - Process
05 Steps / Method
03 - Process
Process
A five-part practice for turning uncertain conditions into clear, useful artifacts.
Select a Phase to Inspect
The work begins by listening closely and examining the conditions around the brief. This keeps the response grounded in real behavior rather than surface assumptions.
Methods
- Stakeholder conversations
- Product and brand audit
- User and market signals
Output
A shared problem frame with clear tensions, constraints, and opportunities.
Research is translated into an organizing logic: what matters, how parts relate, and where the system must flex without losing coherence.
Methods
- Information architecture
- Experience and content flows
- Visual system principles
Output
A working model that aligns the experience before high-fidelity design begins.
Ideas become tangible early. Key moments are built at the fidelity needed to expose weak assumptions, test behavior, and create useful conversation.
Methods
- Interface prototypes
- Identity applications
- Motion and state studies
Output
A testable design direction that demonstrates how the system behaves in use.
The strongest direction is pressure-tested across scales, states, and edge cases. Every adjustment should make the system clearer and more dependable.
Methods
- Usability and critique loops
- Responsive and state QA
- Typography and motion tuning
Output
A resolved system with deliberate details, consistent rules, and fewer exceptions.
Delivery is treated as part of the design. Assets, specifications, and rationale are organized so the work can move into production without losing intent.
Methods
- Production specifications
- Design system documentation
- Implementation partnership
Output
A durable toolkit that teams can launch, maintain, and extend with confidence.
04 - About
Profile / Capabilities
04 - About
About
Kevin Kailuen is a senior product designer connecting product strategy, brand systems, interaction, and visual craft.
Capabilities
05 - Contact
Availability / Contact
05 - Contact
Contact
Let's build something precise. Get in touch about senior product design roles, brand systems, and interface-focused projects.
- Status
- Open to roles / Select projects
- Direct
- kailuenkevin@gmail.com
Fig. 05 / Contact Pose
Available / Direct contact
